Hi! I’m Kaelin Allmendinger, a Product Marketer based in Rochester, NY.

My path to marketing wasn’t exactly traditional—I actually started with a Bachelor’s Degree in Music from the University of Aberdeen in Scotland. After moving to New York, I began helping local musicians build their online presence, which sparked my passion for digital marketing and storytelling.

My favorite part of product marketing is being able to humanize data, act as the voice of the customer when they can’t be in the room, and design simple, impactful assets that resonate with every team that needs to use them.

I love distilling complex information down to its core, making features, benefits, and products easy to understand. I’m often the go-to for underdog products—the ones that need a scrappy product marketer to make noise and gain visibility with little to no funding or support.